This is a comprehensive and objective portrait of Apple products produced over the past 20 years. ‘It is a book with very few words,’ writes Sir Jony Ive in the foreword. ‘It is about our products, their physical nature and how they were made.’ The pages that follow trace two stratospheric decades of product design with the effortlessness that’s become synonymous with the company.
It is a quiet and elegant work, a high-quality piece of book design, typography and production. It is far from a show-off vanity project. Great care, time – and money – has been spent on making it a paean to good, useful design and manufacturing. It is also of course a paean to Steve Jobs. In the five years since his death, Apple has forged on without him. Designed by Apple in California is a tribute both to him, and to the products that have shaped our future.
The tome is Apple at its purest: the products. We caught up with Ive to find out more…
This project, according to Jony Ive’s words from the interview, has been eight years in the making.
The book itself is supposedly just pictures. I expected meaningful thoughts and written content inside.