The Apple Watch is an amazing feat of technology. It’s a computer. It can display anything. With no mechanical or physical limitations to hold us back, any watch-face design from anyone could plausibly be built, enabling a range of creativity, style, and usefulness that no single company could ever design on its own.
But they won’t let us. In a time when personal expression and innovation in watch fashion should be booming, they’re instead being eroded, as everyone in the room is increasingly wearing the same watch with the same two faces.
Open this door, Apple.
Apple could hand pick a few designers and developers for all I care. The current selection of Watch faces is stale and long in the tooth too. They need to address this sooner rather than later.