Jony Ive to Form Independent Design Company With Apple as Client →

June 27, 2019 · 23:27

Apple PR:

Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer. Both Dye and Hankey have played key leadership roles on Apple’s design team for many years. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio.

Sounds like Apple didn’t have a lot to say in the matter.


Jony Ive — How Bad Can He Be? →

May 10, 2018 · 01:15

Benjamin Clymer, for Hodinkee Magazine:

Sir Jonathan Ive, Chief Design Officer of Apple, Inc., is sitting across from me at a seamless white oak table. We’ve met a few times before, and I know he cares about watches. He must, right? But I’ve never actually asked him. So I do. And thank God, he does – he recounts a tale of buying an Omega Speedmaster Professional in the early ’90s. I exhale, because the hypothesis of this interview, at least in my mind (likely not in Apple’s), is that the watch industry and its all-too-vocal supporters have got it all wrong. Jony, the creator of what is, by at least one definition, the number one watch on Earth, is a friend, not a foe. But, like any great question of power and influence, it’s not so simple.

This is one interview worth reading, especially for those of you into horology or Apple Watch. Or both! And that ending — it’s perfect.


Sir Jony Ive Reflects on the Nature of Objects, the Fragility of Ideas, and 20 Years of Apple Design →

November 16, 2016 · 09:05

Tony Chambers:

This is a comprehensive and objective portrait of Apple products produced over the past 20 years. ‘It is a book with very few words,’ writes Sir Jony Ive in the foreword. ‘It is about our products, their physical nature and how they were made.’ The pages that follow trace two stratospheric decades of product design with the effortlessness that’s become synonymous with the company.

It is a quiet and elegant work, a high-quality piece of book design, typography and production. It is far from a show-off vanity project. Great care, time – and money – has been spent on making it a paean to good, useful design and manufacturing. It is also of course a paean to Steve Jobs. In the five years since his death, Apple has forged on without him. Designed by Apple in California is a tribute both to him, and to the products that have shaped our future.

The tome is Apple at its purest: the products. We caught up with Ive to find out more…

This project, according to Jony Ive’s words from the interview, has been eight years in the making.

The book itself is supposedly just pictures. I expected meaningful thoughts and written content inside.


Jony Ive Is Making People Uneasy →

August 27, 2016 · 09:44

Neil Cybart:

Some think Apple’s design-led culture doesn’t fit within today’s changing tech landscape. Others think Apple is running out of ideas. Instead, the opposite is true. By doubling down on design, Apple is placing a rather large bet. Apple executives think design will continue to allow Apple to remain focused on the customer experience. It is this customer experience focus that will then keep Apple relevant and able to ride the technology waves like no one has done before. It all comes back to Jony and the ID philosophy that is guiding Apple. If you have doubts about Apple, you probably are uncomfortable with Jony’s vision for the company.


Apple on ’60 Minutes’ — Full Transcript →

December 21, 2015 · 08:50

Charlie Rose:

Tim Cook: Because it would cost me 40 percent to bring it home. And I don’t think that’s a reasonable thing to do. This is a tax code, Charlie, that was made for the industrial age, not the digital age. It’s backwards. It’s awful for America. It should have been fixed many years ago. It’s past time to get it done.

Charlie Rose: But here’s what they concluded. Apple is engaged in a sophisticated scheme to pay little or no corporate taxes on $74 billion in revenues held overseas.

Tim Cook: That is total political crap. There is no truth behind it. Apple pays every tax dollar we owe.

A few interesting tidbits inside for those of you who are interested in what goes on behind the scenes, including Tim Cook seemingly slightly frustrated over the constant accusations.

As a user, I’m glad he’s fighting our battle for privacy.