Rob Janoff Talks About His Apple Logo Design →

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Touraj Saberivand:

While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since.

The whole piece is worth a read — lots of great tidbits; much too many to quote here.

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