Screening Room plans to charge $150 for access to a tightly-secured set-top box that would let people skip theater lines and watch brand new films in their own living room. On top of the equipment cost, viewers would have to pay $50 per screening, and they’d get only 48 hours to watch the movie after laying down that money. Theaters and movie exhibitors are expected to receive a decent chunk of profits to offset complaints that Screening Room could potentially throw a wrench into their profits.
I’m fine with the price, but I’m pretty sure the technology will be atrocious. I wish they could just get their act together, and put the movies in iTunes.
Make it easy, and people will pay; make it hard and people will go out of their way to make it easier, pirating along the way, not caring about the fact that they are doing so.