Tim Cook on Apple’s earning’s call:
We were surprised, somewhat, that through all of this period of time that the iPhone X winds up at the most popular for every week of the time since the launch and so that’s, I think, a powerful point. And it’s number one in China, which is another powerful point. And so obviously at some point if those technologies move to lower price points and that [inaudible] probably more unit demand. But the way we think about is trying to price a reasonable price for the value that we deliver and I feel that we did that.
There were plenty of recent rumours suggesting the iPhone X’s price would go down by $100 to $899, perhaps also to make way for an iPhone X Plus at the $999 price point. After hearing Tim’s remarks on the X last night, I wouldn’t expect the price to go down anytime soon — the iPhone X is selling extremely well, and people are voting with their wallets by buying them. You just don’t walk away from that as Apple.
I hope I’m wrong.
(You can find a full transcript of the call on iMore.)