Mark Gurman:

Apple Inc. has hired Timothy D. Twerdahl, the former head of Amazon.com Inc.’s Fire TV unit, as a vice president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.

The moves suggest a renewed focus on the Apple TV and on providing more content for the device, an effort that has been stalled in the past by failed negotiations.

I use my Apple TV 4 every single day. It has potential, which is currently wasted by inadequate software, bugs, and missing apps. I truly hope this means that Apple is taking strides to make this the best platform possible.