Tim Cook: ‘I Don’t Think a Lot of Users Were Paying Attention’ →

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Zunaira Zaki:

When asked about the [battery] incident, Cook apologized to Apple users who believe that the company deliberately slowed the processors down in older models.

He hypothesized that when Apple released software updates to slow down older devices in older models to keep up with the new features, people may not have been “paying attention” when they explained what it was.

“Maybe we weren’t clear,” he said. “We deeply apologize for anyone who thinks we have some other kind of motivation.”

We were paying attention. His statement isn’t just bad PR, it’s unacceptable. Watch the video on ABC to hear his full statement.

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