Tim Cook about converging Mac and iPad →

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Adrian Weckler interviewing Tim Cook:

Speaking to Independent.ie, Cook denied that the death of computers such as the Mac was imminent and said that there would be a market for such traditional personal computers for the foreseeable future.

“We feel strongly that customers are not really looking for a converged Mac and iPad,” said Cook. “Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.”

He’s right, it wouldn’t be a good experience. Macs and iPads excel in different areas: the former is extremely powerful and potentially complicated to use, while the latter is simpler, but due to iOS’ constraints, requires more work to incorporate advanced workflows. The good news is that people will be able to get more and more done on the iPad over the next few years, especially since the operating system will gain new capabilities, empowering developers to make even more amazing apps.

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