TimeCaptain:

Believe me, I know how you feel. You have built up a respectable timepiece collection. Your collection includes a few fairly expensive pieces — possibly a Rolex Submariner or an Omega Planet Ocean, but something is missing. You realize it when you’re at a cocktail and some guy shows up wearing a Panerai Luminor. Sure, there are many more expensive pieces at this cocktail- plenty of Rolex Daytona and a couple of Patek Philippe Aquanaut pieces. But that Panerai steals the show. It looks…awesome. You don’t know exactly which model it was, but you know you cannot rest until you have your own Panerai.

His words express my thoughts perfectly.