Is the Apple Watch Killing the Swiss Watch Industry After All? →


Chris Hall for SalonQP:

But forgetting personal objections, it’s staggering – even by Apple’s standards – how quickly Apple Watch has moved the smartwatch story on. Since Apple Watch’s launch, the real watch industry (sorry Apple, no matter where or how Vontobel ranks you, you aren’t a watch brand) has started falling apart. Global exports of Swiss watches have dropped off a cliff. The numbers are horrible – we’re looking at annual decline of around 10 per cent this year. Oof.

I treat my mechanical watches and my Apple Watch differently — the latter is a small computer, while the former are small, precise works of art. But since I only use one wrist, they do compete for the same space.

Now, if you’re like me and you get a kick out of looking at why this is, you’ll recognise the slowdown of the Chinese economy, Xi Jingping’s anti-corruption campaign, falling oil prices, wild currency fluctuations, a super-strong franc, terrorism, sanctions on Russia and even Brexit as factors for this. And you’d be right to think that way.

But I can’t help thinking that smartwatches, still largely dismissed by the Swiss watch industry, are a big part of the story, too. And perhaps a bigger part than anyone’s yet cared to admit. Yes, of course, comparing an Apple Watch with a Patek is like comparing oranges with apples. And yes, no one seems to be buying a Samsung Gear instead of a Rolex.

I’m curious as to how smartwatches1 will evolve in the following years, and if they’ll truly take off.

  1. Truth be told, they’re not very smart at the moment.

Chcesz zwrócić mi na coś uwagę lub skomentować? Zapraszam na @morid1n.

One Comment