The New York Times is buying The Wirecutter, a five-year-old online consumer guide.
The Times will pay more than $30 million, including retention bonuses and other payouts, for the startup, according to people familiar with the transaction.
Brian Lam, a former editor at Gawker Media’s Gizmodo, founded The Wirecutter in 2011, and has self-funded the company’s growth.
Congratulations Brian. Well deserved.