Peter Kafka:

The New York Times is buying The Wirecutter, a five-year-old online consumer guide.

The Times will pay more than $30 million, including retention bonuses and other payouts, for the startup, according to people familiar with the transaction.

Brian Lam, a former editor at Gawker Media’s Gizmodo, founded The Wirecutter in 2011, and has self-funded the company’s growth.

Congratulations Brian. Well deserved.