Jim Dalrymple:

Look at the iPhone SE like this.

Pick your favorite classic car. An old Corvette or Mustang—whatever your favorite car is. That design will always be classic, no matter what has happened in the automobile industry in the last 40 years, those 1960s designs will always be classic.

Now, take that classic car design and replace the engine, drive train, and everything else you can think of. What do you have? A hotrod. An incredible classic design with the most advanced technology that you could put in it.

That is the iPhone SE. A classic design with a lot of the newest and greatest technology.

The iPhone SE is Apple’s classic hotrod.