Last week, Fujifilm announced several new products including two major new cameras – the X-Pro2 and X70. DPReview was at the launch event in Tokyo where we made time to sit down with two senior Fujifilm executives – Mr. Toru Takahashi and Toshihisa Iida. As well as the new cameras, we also spoke about Fujifilm’s long-term ambitions, which cameras sell best in which countries and Samsung’s apparent exit from the camera market.
After reading the interview, I can see how they’re passionate about their products. And it explains my feelings about Fuji, which I wrote about yesterday, too.
I was a Nikon D700 user until recently, having made the switch from Canon in 2009. There were multiple reasons for this. At the time, the D700 was a much better full frame camera than the 5D. The former was basically a smaller pro body with a few features cut to lower the price, while the latter was a Canon 20D with a large sensor. Everything about the D700 was better, including the glass that I was lusting for. My main reason for making the switch was the Nikkor 14-24 f/2.8G — a zoom lens sharper than many primes. I sold (still selling the lenses) my whole kit recently and switched to my Fuji X100T, which my wife got us a few months ago.
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Few cameras in recent history have attracted as much of a cult following as Fujifilm’s X100 series. They’re the photographer’s darling – not just a good-looking camera, but a beautifully effective machine. The X100T is small and light, and won’t burden a weary traveler, and its low-profile lends itself to street shooting. If you don’t mind zooming with your feet, its 35mm F2 equivalent lens and 16MP X-Trans APS-C sensor will serve you well.
Since getting my Fuji X100T, I sold my Nikon D700. While I absolutely love the former, especially for travel, I am still looking to get something similar with a full frame sensor. Only Sony caters to my needs at the moment, but I’ll hold out for a little bit longer.