I hate ads. I don’t even have cable at home—we disconnected two or three years ago and have never looked back. We now rely on our Playstation 4 for Blu-ray movies and Apple TV for rentals. Since I don’t have access to regular TV channels, I don’t watch many advertisements, but I did dedicate four minutes yesterday to watch what is most probably the most touching ad ever created.
Apple debuted five new Apple TV ads yesterday, showcasing various features of the new platform. The obvious one is video, which is represented by Netflix and HBO Now—neither of which is still available in Poland, which pisses me off to no end. The second, potentially very important, feature are games, with the heroes being Crossy Road, Disney Infinity 3.0 Edition: Star Wars and Asphalt 8.
I am writing these words sitting in a cafe and one of them made me laugh out loud, to the consternation of the people around me—guess which one.