Fresh off ICANN’s blunder letting Public Interest Registry set whatever price it wants for .org domain names, Internet Society (ISOC) has sold the .org registry Public Interest Registry (PIR) to private equity company Ethos Capital.
Game. Set. Match.
This gives Internet Society a huge (as yet unkown) endowment rather than worrying about what the future of the .org domain name holds. PIR generated $101 million in revenue in 2018 and contributed nearly $50 million to Internet Society. It contributed $74 million to ISOC in 2017.
ICANN made this deal much more valuable by removing all price controls on .org.
While Internet Society might not have wanted to raise prices, a private equity company surely will try to maximize the value of the registry.
After reading this article about pricing uncertainty with the .org top-level domain being sold, I just renewed http://manton.org registration until 2029. Still wish domain names were easier and cheaper.