Marco Arment:

A lot of indie developers struggle to make sustainable income in the App Store. I’ve experimented with many models over the years, and I’ll be happy to share the results of this change to hopefully be useful to other developers.

I honestly don’t know if this will work long-term, but I think it probably will. If it does, it will solve a lot of problems and let me do quite a bit more, better and faster than before, and truly make the best app for everyone, rather than only 3% of my customers.

It honestly makes me sad that developers are having a harder and harder time supporting themselves from good software. Take Tweetbot as an example — an app I use a few hours every single day — it’s really cheap right now but the value it gives me in return is immense. I would gladly pay much more, but at the same time I realise most wouldn’t.