Jim Dalrymple:

Apple on Friday cut the price on its USB-C adapters in the online store. The company also said that third-party USB-C peripherals in the store would be reduced in price.

“We are extremely excited about the new MacBook Pro, which is the best pro notebook we’ve ever made,” Apple said in a statement provided to The Loop. “It has the fastest CPU, graphics, memory, storage and I/O, best display, the innovative Touch Bar and more. MacBook Pro uses the most advanced industry-standard connector, USB-C with Thunderbolt 3, to provide maximum performance, expandability and compatibility.

“We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.” (…)

Adapters included in the price reduction include:
• USB-C to USB Adapter (from $19 to $9);
• Thunderbolt 3 to Thunderbolt 2 Adapter (from $49 to $29);
• USB-C to Lightning Cable (1m) (from $25 to $19);
• USB-C to Lightning Cable (2m) (from $35 to $29);
• USB-C Digital AV Multiport Adapter (from $69 to $49);
• USB-C VGA Multiport Adapter (from $69 to $49).

The cost of the SanDisk Extreme Pro SD UHS-II Card USB-C Reader will be reduced from $49 to $29, and all other third party USB-C peripherals will also be discounted.

Good call, Apple.