Apple has confirmed to MBW that it will no longer be hosting the annual Apple Music Festival at London’s Roundhouse.
The UK event officially became the Apple Music Festival in 2015 as part of a rebranding away from its original name of the iTunes Festival.
The annual show was first held in 2007 – typically running for a month at a time with concerts every night, and tickets going to competition winners.
This was one event I looked forward to every year. Sad to see it go. I still distinctly remember a cozy evening spent with my wife, listening and watching Ludovico Einaudi perform.