Benjamin Mayo:

The Wall Street Journal is reporting that Apple has indeed scheduled an event on September 12. On that date, Apple is set to announce the new iPhone models, as well as cellular Apple Watch and a 4K Apple TV set-top box. We are still waiting for Apple to send out invites to press to make the event official, although it is all but confirmed at this point.

In terms of event location, the report says that the company is ‘aiming to use’ the Steve Jobs Theater in Apple Park for the first time …

I’m pretty sure Apple Park is amazing to behold for the first time, from an architectural point of view especially, but I would love to be able to see the inside of the Steve Jobs Theatre at least once in my lifetime.