A lot of people are not pleased with the fact that Apple ‘only’ unveiled a new 4” iPhone, another iPad, and a few Apple Watch bands. Personally, I don’t have anything negative to say about the hardware, but what I really miss is the surprise. The leaks in the weeks before any Apple event in recent years are both a blessing and a curse — while I can’t stop myself from following the rumours, they totally spoil the event. It’s as if I’d gone to see ‘Star Wars: The Force Awakens’ on opening night, knowing the whole plot. In 2012, during D10, Tim Cook promised Kara Swisher and Walk Mossberg to ‘double down on secrecy’ — I’m still waiting for him to deliver.
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