Apple PR:

Apple today announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition, the new generation of iPhone in a stunning red finish. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front. The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, April 13.

It dropped today, as the rumours predicted. I am however surprised Apple listened to last year’s criticism concerning the white front — they went black this year — and quite shocked they didn’t release the iPhone X in red guise. I’m sure the latter would have spiked sales if it looked as good as the 8, and there’s no reason to think it wouldn’t have, but I am a little relieved — I would have wanted to swap out my white X for that beauty.