Matthew Panzarino:

As representatives of the largest company on the planet, it’s not shocking that they need to consider how everything they say could be interpreted both by users and by the market. But it does highlight the difficulty of the balancing act they’re trying to pull off. Having a dialog with pro users (and other users) is healthy in the long run, and seeing Apple make an attempt at this is gratifying. On the other hand, I definitely get the impression that scaling from an audience of five to millions with that dialog is very much an experiment.

As we file out of the building, I can hear the whine of machines beginning to carve away on the next generation of Macs, now promised explicitly for the first time ever.

Great piece on the new Mac Pro, some tidbits about the ‘iMac Pro’, and lots more interesting conversation from Apple. The whole briefing was a huge surprise — this is definitely not something Apple would have done years past — but it’s a welcome one. As is the apology Apple issued to its pro users — it might not be enough to keep everything happy, waiting another year for the next Mac Pro, but it had to have calmed many people down, showing them a future without needing to change software platforms.