Apple Has Acquired Workflow, a Powerful Automation Tool for iPad and iPhone

Matthew Panzarino:

This is not a ‘pure acquihire’ in that Workflow — not just the talent — is being purchased in this deal. This makes sense and I’m glad to see it because Workflow itself was a prime meat example of how to find a need in the iOS ecosystem, tackle it in an interesting way and execute it with cleverness and attention to honoring the platform. Simply put it’s super smart, really well designed and works very well.

Wow! This is something I did not expect.

I use Workflow every single day and I just hope it won’t go away and will continue to be updated. I actually just used it to create this post.