Live Video Viewing Up 86% Over Last Year in MLB’s at Bat App, Thanks to Multitasking

Sarah Perez:

To support these claims, the MLB gathered usage metrics from the first two weeks of the season — to clarify for non-baseball fans, the MLB season is not quite two weeks old at this point (Opening Day was April 3rd).

During these first two weeks, MLB fans spent 20 percent more minutes per day, on average, watching live video on iPad compared with the 2015 season, when multitasking was not available. (MLB says that any form of multitasking behavior was counted here, not just spilt-screen viewing.)

The only video I watch on my iPad is on YouTube, which doesn’t support any of these features. Their whole site and app completely sucks on mobile — I actually deleted the app it was so bad. Perhaps someone will get off their behind and finally do something about it.