The Tesla Model S Is Not Comparable to an Audi A8, BMW 7-Series, or Mercedes S-Class

Fred Lambert:

Tesla shocked the industry earlier this year when it confirmed having delivered 25,202 Model S sedans in the U.S. in 2015, which gave the company a 25% market share in the premium sedan market. For the first time, Tesla had surpassed market leaders like BMW and Mercedes. Furthermore, every single other large luxury sedan has seen its sales decrease during the same period.

Now the electric automaker is increasing its lead on the US luxury sedan market to such a point that the Model S is now twice as popular as the Mercedes S-Class or the BMW 7-Series. Tesla is literally selling more all-electric sedans in the US than Mercedes and BMW are selling S-Class and 7-Series combined.

The Model S Tesla is not an Audi A8, BMW 7-series, nor Mercedes S-class competitor. It’s on par with the A6, 5-series, and E-class. I still don’t understand why it’s being compared to the luxury segment, especially since it’s nowhere near any of the cars listed above in terms of build quality.