Microsoft Buys SwiftKey for $250 Million

Tim Bradshaw and Murad Ahmed for the Financial Times:

Microsoft is paying about $250m to acquire London-based Swiftkey, maker of a predictive keyboard powered by artificial intelligence that is installed on hundreds of millions of smartphones, according to people familiar with the deal.

Jon Reynolds and Ben Medlock, who founded the company in 2008 when both were in their 20s, will each make upwards of $30m from the buyout, which is set to be announced this week.

I have been a SwiftKey user on Android for many years and while the keyboard layout has its own issues, it has one absolutely genius function: the ability to choose two primary languages. This means that the keyboard will auto discover which one we are currently typing in and autocorrect as necessary — there is no need to change the language at all.

I really hope Apple adds this feature to iOS soon — I really miss it, switching between keyboards dozens of times per day. I’m not alone — Federico Viticci also sees this as a problem. The thing is… the technology to overcome this already exists. Please Apple, add it to your to-do list.