Samsung Acquires Viv, a Next-Gen AI Assistant Built by Creators of Apple’s Siri

Matthew Panzarino:

Samsung has agreed to acquire Viv, an AI and assistant system co-founded by Dag Kittlaus, Adam Cheyer and Chris Brigham — who created Siri, which was acquired by Apple in 2010. The three left Apple in the years after the acquisition and founded Viv in 2012. Pricing information was not available, but we’ll check around.

Viv has been billed as a more extensible, powerful version of Siri.

Viv will continue to operate as an independent company that will provide services to Samsung and its platforms.

I don’t think Apple should have let them go, but then again, acquiring the same team for the second time seems ethically wrong.