Three New iPhones in 2017, According to Bloomberg

Mark Gurman, reporting for Bloomberg:

Apple is preparing three iPhones for launch as soon as this fall, including upgraded versions of the current two iPhone models and a new top-of-the-line handset with an overhauled look, according to people familiar with the matter. For the redesigned phone, Apple is testing a new type of screen, curved glass and stainless steel materials, and more advanced cameras, the people said. Those anxiously awaiting the redesigned iPhone, however, may have to wait because supply constraints could mean the device isn’t readily available until one or two months after the typical fall introduction.

A fourth year, using the same design would be as surprising to me as Intel’s quick jump from their ‘tick-tock’ to a three-tier strategy and then almost immediately ending that for a four-tier one.

Mark’s words also suggest that the new ‘iPhone Edition’ will be available in only one size, which would be a poor show, especially since Samsung is already offering the S8 in two different sizes.

For the premium model, Apple is testing a screen that covers almost the entire front of the device, according to people familiar with the matter. That results in a display slightly larger than that of the iPhone 7 Plus but an overall size closer to the iPhone 7, the people said. Apple is also aiming to reduce the overall size of the handset by integrating the home button into the screen itself via software in a similar manner to Samsung’s S8, the people said.

This sounds like it will be similar to the Galaxy S8 then. At the same time, the S8+ is still smaller than a 7+, but with a larger screen. It’s smaller width also makes it easier to hold and use.

I just hope Apple decides to forgo the curved display in the style of the new Galaxy S8 — something akin to the current curve of the iPhone 7 would be a better design, hopefully not distorting the edges of the screen like the Galaxy does.