Is Apple’s iPad Pro Magic Keyboard Worth 299 USD?

No. It’s an amazing piece of hardware and I have been using it for two days now, but there’s nothing in its design that justifies it being so expensive. This is a product that should cost 199 USD at most, for the 12,9” model at that. There are comparable products for competing computers out there that cost even less (129 or 159 USD for Microsoft’s Type Cover; the kickstand is built into the Surface itself).

What’s worse, looking at Apple’s past practices, is that I don’t see the current Magic Keyboard being compatible with the next iPad Pro. It was shocking to see that it supports the 2018 iPad Pro, but if I were a betting man, I’d say that the next generation iPad, whether is comes in late 2020 or in 2021, will not support this accessory. If that indeed happens, it would make the current price point to be even more absurd.

Please stop milking your customers Apple. You’re better than that.