Rethinking Apple

Dr Drang:

Apple is making money hand over fist. By market share, it’s the biggest company in the world. Why is it continually putting itself in positions where it’s either apologizing, like today, or should be apologizing, as with the once long-overdue MacBook Pro update and the currently long-overdue iMac, Mac Mini, and iPad Pro updates.

While I appreciate Apple voicing their commitment to the Mac, I cannot fathom why this is even necessary. They are one of the biggest companies in the world and surely they can create teams that will constantly only work on Mac hardware. While I understand that simple updates to components seem perhaps too easy to do, with Apple’s aspirations being much higher, regular updates should be present in all line-ups. For example, the Mac Mini perhaps doesn’t fullfill Apple’s dreams of what a small Mac could or should be, but while they figure this out, it would be nice to have current generation hardware inside, regularly updated to the latest and greatest technologies, including Thunderbolt 3 and USB-C. I know of a lot of people holding off, just because the Mini is 900+ days old.