Jony Ive — How Bad Can He Be?

Benjamin Clymer, for Hodinkee Magazine:

Sir Jonathan Ive, Chief Design Officer of Apple, Inc., is sitting across from me at a seamless white oak table. We’ve met a few times before, and I know he cares about watches. He must, right? But I’ve never actually asked him. So I do. And thank God, he does – he recounts a tale of buying an Omega Speedmaster Professional in the early ’90s. I exhale, because the hypothesis of this interview, at least in my mind (likely not in Apple’s), is that the watch industry and its all-too-vocal supporters have got it all wrong. Jony, the creator of what is, by at least one definition, the number one watch on Earth, is a friend, not a foe. But, like any great question of power and influence, it’s not so simple.

This is one interview worth reading, especially for those of you into horology or Apple Watch. Or both! And that ending — it’s perfect.