Tim Cook: “Users Don’t Want iOS to Merge With macOS”

Peter Wells, speaking with Tim Cook:

“I generally use a Mac at work, and I use an iPad at home,” Cook tells me, “And I always use the iPad when I’m travelling. But I use everything and I love everything.”

Later, when I ask about the divide between the Mac and iOS, which seems almost conservative when compared to Microsoft’s convertible Windows 10 strategy, Cook gives an interesting response.

“We don’t believe in sort of watering down one for the other. Both [The Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises.

This is nothing new — Tim Cook already made this statement a few years go.

I spent many days working solely with a Microsoft Surface Pro 4 the quickest summary I can come up with would be: it’s a good enough notebook, but a terrible tablet, at least in comparison to the iPad. The one situation I really liked it in, was editing photos in Lightroom, where I could detach the keyboard and focus on using touch. The iPad on the other hand, which I use every single day since it came out in 2010, is a great tablet and not a very good notebook. I guess it all depends where you’re coming from — Windows 10, as a desktop operating system, hasn’t yet evolved to be a great mobile OS1, while iOS is the exact opposite, even though iOS 11 helped a lot in that regard.

We’re currently at these strange crossroads between the past and future, while everyone is trying to figure out how to go forward, but it appears they don’t yet know which turn to take.

It’s not a stellar desktop OS at the moment either — they still haven’t figured out HiDPI. ↩