Parents Are Naming Babies After Instagram Filters

Michael Zhang:

The website reports that “Lux” has jumped 75% as a baby boy name and is slightly up as a girl name as well. It’s not a filter, but Instagram chose “Lux” for the name of its one-tap photo enhancement feature.

For names that are used for Instagram filters, Ludwig is up 42%, Amaro is up 26%, Reyes is up 10%, Hudson is up 4%, and Kelvin is up 3%.

Do Snapchat filters have names?