Google to Acquire Fitbit

Rick Osterloh, Senior Vice President, Devices & Services at Google:

Today, we’re announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand.

Meanwhile, Fitbit put out a press release which includes this statement:

Consumer trust is paramount to Fitbit. Strong privacy and security guidelines have been part of Fitbit’s DNA since day one, and this will not change. Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why. The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads.

And yet they just sold all of their user’s personal information to Google.