Google Flipped Out

Kashmir Hill:

I was working for Forbes at the time, and was new to my job. In addition to writing and reporting, I helped run social media there, so I got pulled into a meeting with Google salespeople about Google’s then-new social network, Plus.

The Google salespeople were encouraging Forbes to add Plus’s “+1″ social buttons to articles on the site, alongside the Facebook Like button and the Reddit share button. They said it was important to do because the Plus recommendations would be a factor in search results—a crucial source of traffic to publishers.

This sounded like a news story to me. Google’s dominance in search and news give it tremendous power over publishers. By tying search results to the use of Plus, Google was using that muscle to force people to promote its social network.

I asked the Google people if I understood correctly: If a publisher didn’t put a +1 button on the page, its search results would suffer? The answer was yes.

After the meeting, I approached Google’s public relations team as a reporter, told them I’d been in the meeting, and asked if I understood correctly. The press office confirmed it, though they preferred to say the Plus button “influences the ranking.” They didn’t deny what their sales people told me: If you don’t feature the +1 button, your stories will be harder to find with Google.

With that, I published a story headlined, “Stick Google Plus Buttons On Your Pages, Or Your Search Traffic Suffers,” that included bits of conversation from the meeting […]

Google promptly flipped out.

This borders on blackmail, NDA or not.