What Happens to the Traffic You Send to the App Store?

From Information Architects’ blog:

No matter how good your product is, you need to be found. We send all our traffic to the stores. In return, we get higher sales and higher rankings. Recently, some of the numbers left us guessing. The more traffic we get the higher the sales. But, somehow, our ranking suffers.

This insightful post from iA details surprising behaviour from the App Store algorithms. They also mention skipping the Windows Store for their Writer début on Windows 10, which I’m guessing signifies that they’re considering leaving the Mac App Store. While developers have no such choice in terms of iOS apps, I’ve been recently reconsidering my stance that this is a good thing. Perhaps the option to install apps directly from trustworthy developers would be a net win, even at the risk of less security for less tech-savvy users…